AND Gather vs Non-AND Creative | 30-Day Performance

AND runs a tighter portfolio at a fraction of the spend. 18% of the top-20 budget, but 1.18x blended ROAS vs 1.04x for non-AND. When AND hits, the winners return 1.78x. Non-AND winners return 1.51x. Same hit rate, sharper output.

AND Gather · Blended ROAS

1.18x

$125k spend → $148k value

Non-AND · Blended ROAS

1.04x

$297k spend → $310k value

AND Gather · Winner ROAS

1.78x

10 profitable ads

Non-AND · Winner ROAS

1.51x

8 profitable ads

Blended ROAS Comparison

Every Ad: Spend vs ROAS

Each dot is one ad. Above the 1.0x line = profitable. Dot size = relative spend. AND ads are black, non-AND are gray.

Budget Allocation vs Efficiency

Non-AND controls 82% of top-20 spend but returns only 1.04x. AND controls 18% and returns 1.18x.

Scaled Winners (>$3k Spend + >1.0x ROAS)

AND Gather

1.80x

9 ads · $73k spend

Non-AND

1.51x

8 ads · $173k spend

Top Performers by ROAS

Ad	Source	Spend	ROAS
SHK Nov Week 04_09	AND	$3,626	2.58x
BODICA Resolutions (Canada)	NON	$10,974	2.38x
Madison Carousel	AND	$3,825	2.35x
Carl Podcast V15 (Oct)	AND	$4,870	2.29x
SHK Nov Week 04_10	AND	$6,753	2.05x
Carl Podcast V13	AND	$21,687	2.01x
SHK Nov Week 04_07	AND	$4,458	1.87x
Autumn Ambassador Req 1	NON	$30,729	1.74x
Autumn Ambassador Req 2	NON	$15,834	1.71x
Carl Podcast V15 (Jan)	AND	$3,732	1.48x

7 of the top 10 ROAS performers are AND Gather creatives.

Biggest Losers by Wasted Spend

Ad	Source	Spend	ROAS
Beginner Pin Topper Refresh	NON	$35,594	0.01x
Lacee 10min Finish Workout	NON	$21,008	0.68x
10min "What Are You Doing" AWR	AND	$15,950	0.13x
10-Min BODi NRTV UGC	NON	$12,399	0.44x
All Reel Spin Value Seekers	NON	$11,747	0.91x

Non-AND has $124k in unprofitable spend returning 0.39x. AND has $49k returning 0.25x. AND's awareness plays (no CTA statics) are the main AND drag.

AND Gather vs Non-AND Creative Performance