AND Gather →BODi · audits.andgather.co/bodi-landing-page
Strategic Audit · May 2026
Shakeology, redesigned for how the category actually buys in 2026.
$2.76M of paid social spend, ninety days, 0.70% click-to-purchase. Twelve category competitors and four Replo customers benchmarked. One designed page recommended. One Shopify path to ship in three weeks.
Brand
BODi · Shakeology
Page
shop.bodi.com/products/shakeology-0g-added-sugar
Theme
Shopify Horizon 1.3.0
Build path
Replo (Subscription Prescription)
The argument
The chassis is right. The page is 2018.
Shakeology is the highest-traffic PDP in the BODi nutrition catalog. It is also the original superfood shake in the category. Created in 2009. Over 1 billion servings sold. 5 million customers. The work isn't replatforming or rebranding. It's bringing the page up to date with how AG1, Ka'Chava, IM8, and the rest are converting in 2026, while leading with the credibility moat no other brand can match.
The state of the union
$2.76M in spend. Most of it is landing on pages that don't convert.
We pulled BODi's last 90 days of Meta paid social in Motion. Across $2.76M of spend, roughly 7 out of every 1,000 ad clicks became customers. That account-wide number hides a much wider truth: the best landing pages are turning 46 out of every 1,000 clicks into customers. The worst are turning fewer than 2. Same ads. Same audiences. The page on the other side of the click does the heavy lifting. This is why we're starting with the page.
$2.76M
90-day Meta spend
0.70%
Of clicks become customers, account-wide
33x
Difference between the best and worst page
$1.6M+
Quarterly revenue unlock on Shakeology alone
Where the spend went, and what it returned.
Destination
Ads
Spend
C2P
ROAS
Energize Pre-Workout PDP
101
$94.9K
4.63%
1.28
Ultimate Reset PDP
20
$55.5K
3.51%
1.23
Hormone Health PDP
101
$50.2K
3.20%
1.20
BODi Subscription PDP
167
$141.2K
2.20%
0.95
"5 Reasons Why" editorial
27
$114.8K
1.87%
1.01
Shakeology PDP / collection (US)
89
$677.4K
0.97%
1.10
P90X (all destinations)
135
$432.9K
0.58%
0.62
BODi Subscription LP
26
$200.8K
0.14%
0.37
10-Min BODi sub page
248
$408.6K
0.28%
0.26
Source: Motion, last 90 days through May 13, 2026. Meta paid social. Top destinations by spend. P90X and Shakeology rows combine the URL variants for that property.
The pattern is clear. Product detail pages convert 4 to 16 times better than subscription funnel pages, on the same kind of media spend. And the biggest-spending pages in the account are also the worst at turning clicks into customers. Shakeology, the highest-traffic page in BODi nutrition, is converting about 1 in 100 clicks. The Energize and Ultimate Reset PDPs are doing 3 to 5x that on similar traffic.
Where the click lands matters more than what the ad looks like. The gaps we see between ad formats and audiences mostly trace back to the page on the other side of the click. Fix the page, and the math compounds across every ad, every format, every audience.
Benchmark check
Why a 3% target is conservative, not aspirational.
Inside BODi · Motion, 90 days
4.63%Energize Pre-Workout PDP
3.51%Ultimate Reset PDP
3.20%Hormone Health PDP
2.20%BODi Subscription PDP
0.97%Shakeology PDP (the outlier)
Published industry averages · Shopify, Feb 2026
6.22%Food & beverage
4.94%Beauty & personal care
3.93%Multi-brand retail
2.85%Consumer goods
DTC supplements typically fall between beauty/personal care (4.94%) and consumer goods (2.85%). Source: Shopify, average ecommerce conversion rate by industry, February 2026.
Three of BODi's own nutrition PDPs are already above 3% on the same Meta audiences. Shakeology is the outlier in BODi's own portfolio. A 3% Shakeology target lands in the middle of the category benchmark and below BODi's own working PDPs. The math in the next section assumes BODi catches up to its own portfolio, not that it exceeds it.
What this is worth.
Shakeology PDP and its collection page turn about 1% of ad clicks into customers today. That works out to roughly $745K in attributed revenue on $677K of spend, over the last 90 days. Lift that to 3% (still below what Energize is already doing on the same kind of traffic) and that's roughly $1.6M in additional revenue every 90 days, with no extra media spend. At 4%, it's closer to $2.4M.
Apply the same page playbook to the BODi Subscription LP and the 10-Min sub page, a combined $609K in spend that's converting fewer than 1 in 200 clicks today, and the account-wide unlock is conservatively $3 to 5 million in additional revenue per quarter on existing media.
Better creative cannot rescue a page that converts at 0.14%. Better pages create the conditions for the creative to perform. We're starting with Shakeology because it's the highest-traffic page in the account. The math compounds from there.
The current state
Shakeology PDP, today.
What a customer sees when they land on the page right now. The buy box is functional. The accordion is clean. The chassis is good. But three things break the page on first scroll.
shop.bodi.com / shakeology-0g-added-sugar · Captured May 8, 2026
What's broken on first scroll
1
No reviews above the title. The single highest-impact missing element. Every brand we audited stacks stars and review count above their headline. We have neither.
2
Variant pickers are text chips. Flavor and pack size should be photographic swatches. Grüns, Bloom, and Olipop all use real product imagery. We're showing text.
3
Subscribe & Save is buried. Defaults to one-time. The savings math isn't visible. IM8 anchors $129 at $2.61/day vs. the 16+ supplements it replaces. Shakeology subscription is $116.96 / 30 servings, which works out to $3.90/serving, $3.12/serving on the 20%-off first bag. The page doesn't do the math.
Also missing (off-screen): comparison block, ingredient panel, UGC strip, hero motion, stat tile, HSA/FSA badge, mobile sticky CTA, program integration.
The competitive set
Length, side by side.
All twelve PDPs at the same height, true aspect ratio. Length is not the strategy. Density is. Every section earns its place.
Shakeology
7,766 px
AG1
13,700 px
Ka'Chava
4,683 px
IM8
21,340 px
Grüns
13,399 px
Huel
12,001 px
Momentous
6,178 px
Ritual
12,028 px
Olipop
7,223 px
Thorne
5,729 px
Gainful
5,391 px
Bloom
6,117 px
ARMRA
13,279 px
Brand by brand
What each brand does well, and what we steal.
Numbered callouts on each screenshot match the numbered observations on the right. Bottom list is what we're pulling into the Shakeology PDP.
1
2
3
Scroll inside phone ↑↓
AG1
drinkag1.com · greens powder · ~$99/mo
Editorial commerce. Brand as the proof.
What they do well
Stars + "50,000+ verified 5-star reviews" sit directly above the headline. Brand IS the proof.
Single primary CTA. Get Started. Subscription is the default path.
Editorial hero. Pack on a marble counter, hand pouring water. No copy on bag.
What we steal
Editorial hero with no on-bag claims.
"Why this matters" science card with cited studies.
Single primary CTA. Subscription default.
Customer-language headline. No claims, just a promise.
1
2
3
Scroll inside phone ↑↓
Ka'Chava
kachava.com · meal replacement shake · $69.95
Stat led. Ingredient first.
What they do well
Stat tile pinned next to bag: 25g protein, 26 superfoods, 6g fiber, 85+ ingredients. All proof on first scroll.
Stars + review count at the very top of the buy box.
Two clear toggles. Servings. Subscribe vs One-time. Both default to "Most Popular."
What we steal
Stat tile in the hero. Fixes our biggest gap.
Stars + count at the top of the buy box.
Sensory hook below the fold. Less science, more want.
"Replace 16+ Supplements For Just $2.61/Day" overlay reframes the high-ticket conversation.
Four trust callouts under the title: Replaces 16 supplements, 95% felt more energy, NSF Certified for Sport, 90-day money back.
Hero swaps in Beckham without making the brand feel celebrity-led.
What we steal
Price-per-day anchor in the buy box. Math the customer cannot do alone.
Four-icon trust row directly below the title.
Outcomes with percentage proof. We have outcome claims, no proof.
A free guided program included with subscription.
1
2
3
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Grüns
gruns.co · greens gummies · $50.40 (subscription)
Format is the hook. Greens reframed as candy.
What they do well
Promo banner on the bag image: "Save up to 52%." Discount stacked into the hero.
Five-bullet benefits list inline with the bag, not in an accordion.
Photographic flavor swatches with images, not text chips.
What we steal
Photographic flavor swatches. Replace text dropdowns.
Benefits inline with the bag. Out of the accordion.
HSA/FSA badge. We can ship this in a week with TrueMed.
A "Tastes Like" sensory module. We have flavors, no flavor character.
1
2
3
Scroll inside phone ↑↓
Huel
huel.com · ready-to-drink meal · $4.40/drink
Density is the pitch. A meal, not a supplement.
What they do well
Stat tile next to bag: 27 vitamins, 22g protein per meal, High fiber, Gluten-free. Density on first scroll.
"On-the-go meal" reframe. Not a supplement, a meal. Reframes the category.
Free welcome gift overlay on the pack. Frictionless first-bag reward.
What we steal
Stat tile in the headline area. Density signals quality.
Reframe the category. Shakeology is not "another shake." It is a daily practice.
Free welcome gift in the buy box for first-time subscribers.
Founder/origin paragraph mid-page.
1
2
3
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Momentous
livemomentous.com · whey protein isolate · $44.95
Athletes, doctors, NSF Certified for Sport.
What they do well
NSF Certified for Sport badge inline with the pack. Maximum trust signal.
Stars + review count (3,010) at the very top of the buy box.
Subscribe defaults to selected. 25% off, green box, list of benefits, cancel anytime.
What we steal
NSF Sport badge inline with the title.
"Build Your Stack" Rebuy widget on every nutrition PDP.
Per-module brevity. Cut copy 30% inside every section, not page count.
A scientific advisor or expert credential row.
1
2
3
Scroll inside phone ↑↓
Ritual
ritual.com · Daily Shake protein · $33.00 (sale) / $44.00
Design as differentiation. Pack as art object.
What they do well
Editorial pack photography on a bold yellow background. Pack as art object.
Sale price prominent above the buy box: $33.00 vs $44.00 strikethrough. Single primary anchor, no toggle.
Trust badges below the buy box: 30-day money back, delivered monthly, free shipping. Subscription is implied by "delivered monthly", with no aggressive sub toggle.
What we steal
Trust badges immediately under price.
Editorial copy in the body. Less headline-y, more confident.
Sale price + strikethrough framing. Reads as urgency without screaming.
HSA/FSA "Use your pre-tax dollars" microcopy under the CTA. We can ship this.
1
2
3
Scroll inside phone ↑↓
Olipop
drinkolipop.com · Cherry Vanilla functional soda
Brand-first commerce on Shopify. Variant-aware color hero.
Photographic flavor swatches with actual fruit imagery, not text chips.
Review volume above the title. We have 16 years of customer history. Use it.
Promo discount baked into hero image. Loud about subscription value.
Subscribe savings chip in the toggle. Make the math impossible to miss.
1
2
3
Scroll inside phone ↑↓
ARMRA
armra.com · Colostrum Blood Orange Jar · $123.69
Premium positioning. Editorial photography.
What they do well
Four-line proof stack: "1 Food, peer-reviewed for U.S. markets / Grass-fed pasture-raised / Clinically backed / Third-party tested."
Photographic flavor swatches with color tiles (Unflavored, Original, Vine Watermelon, Peach Persimmon, Sungold Apricot).
Subscribe & Save defaults to selected. Savings called out. Green-on-white treatment.
What we steal
Premium photography treatment. Pack as art object.
Subscribe defaulted with savings displayed inline.
Multi-line proof stack near the title (we have NSF, GMP, third-party testing).
Flavor swatches that read as variants, not options. Color tile per flavor.
Beyond the category
Four Replo customers, already shipping.
We pressure-tested the recommendation against four Shopify-native brands running on Replo today. Cookware. Kitchenware. Sunscreen. Haircare. Different categories. Same PDP architecture as the one we're proposing for Shakeology.
Caraway · Cookware
carawayhome.com · Replo customer · Shopify-native
Why this is strong: The most refined variant-aware PDP on Shopify today. The visual template for Shakeology's flavor swatches and color-blocked hero per variant.
Photographic color swatches, variant-aware hero per colorway. Bundle architecture as a subscription analogue. Comparison block, expert reviews. A working example of what Shakeology should look like in Shopify Horizon.
Steal: Photographic swatches done right. Color-blocked hero per variant. Proof that the modules we're recommending ship in Replo out of the box.
Hexclad · Kitchenware
hexclad.com · Replo customer · single-offer hero
Why this is strong: Highest-conversion single-offer architecture we found on Replo. The comparison-block lead is the structural move Shakeology needs to win against AG1.
Video hero with sound off. Stat tile in the buy area. Comparison block as the first move below the fold. Long-form claim depth. Aggressive promo banner stacking. Single-offer-first architecture.
Steal: Video hero. Stat tile in the buy area. Lead with the comparison block, not after the ingredient panel.
Vacation · Sunscreen
vacation.inc · Replo customer · brand-first
Why this is strong: Proves brand voice survives a Replo build. Subscribe-default without a toggle is the exact subscription pattern Shakeology should adopt.
Brand voice is the differentiator. Editorial photography per variant. Trust badges below the price, not in the buy box. Subscribe-and-save inline with price, no separate toggle. Confident, conversational, opinionated.
Steal: Subscribe-and-save inline with price. Trust badges directly under the buy box. Brand voice in the body copy. Less clinical, more cultural.
OUAI · Haircare
theouai.com · Replo customer · variant-led
Why this is strong: Every Shakeology module in one production page. Stars-pre-headline, photographic swatches, subscribe-default, post-ATC bundle cross-sell. Proof the system is shippable in Replo today.
Variant-aware design per scent and product. Stars and review count sit above the headline. Photographic swatches with color tiles per variant. Subscribe-and-save defaulted. Post-add-to-cart bundle cross-sell.
Steal: Stars and count in the pre-headline slot. Variant-aware color treatment. Bundle cross-sell triggered on add to cart, not waiting for cart page.
The synthesis
Five patterns every winning PDP shares.
Across twelve brands and four categories, the highest-converting PDPs converge on the same five structural moves. Non-negotiable for Shakeology.
01
One headline to rule them all.
Every winning PDP opens with a single dominant benefit, not a feature list. AG1: feel the difference. Ritual: start here. Huel: a meal, not a supplement. The headline names the transformation, not the product.
02
Social proof stacked, not stated.
High-converting pages layer at least three types: aggregate stars, review count, expert endorsement, press logos. AG1 stacks all four in two scrolls. We have none on the page right now.
03
Ingredient transparency as conversion.
Momentous, Thorne, and AG1 prove that explaining ingredients converts, not just trusts. Show exact dose, mechanism, and a citation per hero ingredient. We list ingredients in a table. They tell stories.
04
Frictionless subscribe architecture.
Subscribe-and-save is the default toggle. Savings amount is loud. Cancel-anytime and pause-anytime are visible before the first click. Price-per-serving frames the decision. IM8 anchors $2.61/day against the 16+ supplements it replaces. Shakeology subscription is $3.90/serving (Subscribe & Save, $116.96/bag, 30 servings). $3.12/serving with the 20%-off first-bag promo. $2.73/serving with the 30%-off first-month promo. The math is already there. The page just doesn't say it.
05
Mobile-first sticky CTA.
Most paid social traffic lands on mobile. AG1 keeps a persistent Subscribe & Save bar at the bottom of the screen with stars and price visible. Sticky mobile CTAs are estimated to drive a meaningful double-digit lift on mobile conversion across the category.
The strategic argument
BODi's unfair advantages.
Credibility through scale and history. What none of the audited brands can manufacture.
01
The OG.
Shakeology is the original superfood shake. Launched in 2009. It predates every brand in this audit. Athletic Greens incorporated in 2010, Ka'Chava in 2014, IM8 in 2024. Every nutrition brand we benchmarked is younger than this product. That's a moat no marketing budget can close.
02
Over 1 billion served.
One billion servings. No other brand in the audited set is in the same league, and most are an order of magnitude behind. We got there first, without nine figures of athlete and influencer spend. Scale, not story, is the proof.
03
5 million customers. 16 years of reviews.
Sixteen years of customer history. 5 million+ unique customers. The largest authentic review pool in the category. Once Bazaarvoice is wired in and reviews are syndicating across bodi.com, Amazon, and retail, the aggregate volume alone is a category-defining trust signal. This is not influencer math. This is sixteen years of actual buyers.
04
Clinically tested.
Two peer-reviewed clinical trials, both published in the Journal of Nutrition. The 2022 weight-loss study (n=206, 12-week, randomized, double-blind, placebo-controlled) showed 83% more weight lost vs a calorie-matched shake. Average 4.85 lbs. The 2017 cravings study (n=41) reduced desire to eat by 58% vs placebo. No other product in the audited set has this level of clinical backing. Use it in the science card. Use it as a trust marker.
The blueprint
What the new Shakeology PDP should look like.
Thirteen body modules, plus the promo bar and the mobile sticky. Highlighted rows are BODi-only or mobile-only. The moves no competitor has.
Promo bar · Subscribe & Save 20% · Free shipping · HSA/FSA
Single video. Single CTA. Single brand promise. Pour, swirl, sip. AG1 and Ritual prove this works for clinical brands.
Buy box redesign.
Stars first. Photo flavor swatches. Subscribe is default with $/day math (IM8's move). HSA/FSA badge inline (Grüns, Ritual).
Stat tile + outcomes early.
Ka'Chava puts proof above the bag. We bury it in an accordion. Move it up.
Comparison before everything else.
Buyers compare before they read. Huel and Olipop both lead with this.
Program Integration is the BODi move.
No competitor has this module. Pair Shakeology with P90X, 21 Day Fix, Job 1. Competitors spend years and budgets manufacturing this kind of context. We already own it.
Mobile sticky bar.
AG1's persistent mobile Subscribe & Save bar with stars and price keeps the offer one tap away on every scroll. Add it.
The design, in development
Visual design is being finalized in parallel.
AND Gather is producing the photography, motion, and final visual treatment. The wireframe above is the spec. The first design pass lives at a separate URL so it can iterate without holding up this strategy review.
IN DEVELOPMENT
Shakeology landing page mockup.
Hi-fi visual design with photography, motion, and final copy. Currently a working draft. First version uses placeholder colorways. AND Gather is replacing with real product photography, BODi customer footage, and refined typography this week.
Working draft hosted by AND Gather at bodi-shakeology-pdp-andgather.netlify.app. Claims patched against the May 2026 final Copy + Disclaimers guide. Photography, motion, and final visual treatment in development. Not yet attached to a production URL.
Status
Wireframe + module hierarchy ✓ Done
First design pass In progress
Photography In progress
Motion + video Week of May 19
Final design approval Week of May 26
Step one of the build
Stay on Horizon. Don't replatform the theme.
BODi already runs Horizon 1.3.0, Shopify's newest first-party theme (released 2025). Built around theme blocks, app blocks, and metaobjects. This is the architecture that lets a brand add, remove, and reorder PDP modules without a developer. The chassis is the right one.
Theme
Cost
Read
Horizon (current)
Free
Newest Shopify theme. Block-based. Built for what we need. Stay.
Dawn
Free
Older. OS 2.0 sections. Less block depth than Horizon. No upgrade.
Content-heavy. Editorial vibe. Custom dev needed for PDP modules we want.
Hydrogen (headless React)
Custom
What AG1 runs. Maximum flexibility. 9-12 month rebuild. Not the bottleneck.
Step two of the build
Build the page in Replo.
Replo is a Shopify-native page builder. Drag-and-drop modules, native Recharge integration, publishes as a real Shopify product template. It is the lowest-friction path between this design and a live PDP.
Recommended template
Subscription Prescription Product Template.
Replo's subscription-first product template. Built around selling plans, with a default toggle and price-per-day math already wired in. The closest match to what we just designed.
We considered three other templates (Bite PDP for editorial layout, Olipop-style for color-blocked CPG, and a generic clean PDP). Subscription Prescription wins because the subscription architecture is half the work on a Shakeology page, and rebuilding it on top of any other base is wasted effort. We borrow Bite's hero treatment as a custom mod.
Live preview from replo.app/template/subscription-prescription-product-template
For BODi's internal team
Eight steps to ship.
AND Gather brings the strategy, the design, and the creative system that runs on top of the page (photography, motion, copy, paid social). The build, the integrations, and the deploy live in BODi's Shopify admin via Replo. This is the click-by-click handoff for whoever owns the implementation.
01
Sign up for Replo.
Owner: BODi · ~5 minutes
Go to replo.app. Click "Get Started Free." Email or Google SSO. Fourteen-day free trial. Entry plan is $119 per month after, which is enough to publish one product template.
02
Install the Replo Shopify app.
Owner: BODi · ~10 minutes
From the Replo dashboard, click "Connect Shopify Store" and enter shop.bodi.com. Approve the install in Shopify admin. Strong recommendation: build against a duplicate of the live theme first. Replo can publish to any theme; do not touch production until the page is validated.
03
Create the project from the template.
Owner: BODi · ~5 minutes
In the Replo template library, find Subscription Prescription Product Template. Click "Use Template." Replo creates a new project tied to the BODi store. The template loads in the visual editor.
04
Match the design.
Owner: BODi + AND Gather · 2 to 3 days
Use the AND Gather designed mockup as the source of truth. Replo's left-side block library has every component you need: Announcement Bar, Buy Box, Selling Plan, Stat Block, Card Grid, Image Card Grid, Quote, Accordion, Logo Strip, Recommended Products. Build the wireframe modules in order: promo bar, hero, buy box, stat tile, outcomes, comparison, Program Integration, ingredient panel, science card, UGC, founder, press, FAQ, cross-sell.
05
Wire the integrations.
Owner: BODi · ~1 day
In Replo settings, connect: Recharge (subscription, already on BODi), Bazaarvoice (reviews, install fresh; syndicates across bodi.com, Amazon, Sprouts, and GNC if retail expands), Rebuy (cross-sell, already on BODi), TrueMed (HSA/FSA, install fresh). The page will render real subscription pricing, real cross-retailer review counts, real recommended products.
06
Publish as a Shopify product template.
Owner: BODi · ~10 minutes
In Replo, click "Publish" → "Save as Product Template." Replo creates a new template file in the Shopify theme called template-replo-shakeology.liquid. In Shopify admin, go to Products → Shakeology 0g Added Sugar → on the right sidebar, change "Theme template" from default to the new Replo template. Save.
07
Test before promoting.
Owner: BODi · ~3 days
Use a hidden duplicate Shakeology product as the sandbox. Run it past stakeholders. Check Recharge subscription flow. Check HSA/FSA. Check mobile sticky bar. A/B test against the current PDP using Intelligems or Shopify's native experiments.
08
Promote and template the rest.
Owner: BODi · ongoing
Once Shakeology beats baseline, apply the same Replo template to BEACHBAR, Ladder, Energize, and Recover. Same module set, swapped creative. Two-week turnaround per SKU once the system exists. The bigger account-wide unlock comes next: applying the same template to BODi Subscription LP and the 10-Min sub page, the two pages currently carrying the largest spend at the lowest conversion rate. The PDP playbook converts 4 to 5x better than where that traffic lands today.
The roadmap
Three weeks to a new PDP.
Replo and the existing stack do the heavy lifting. We are not building a new theme, we are not running an agency RFP, we are not waiting on a developer sprint. This ships in weeks, not quarters.
Week 1
Build.
Replo + integrations + design parallel-tracked.
Replo setup. Sign up, install the Shopify app, open the Subscription Prescription template.
Integrations wired. Recharge (already on), Rebuy (already on), Bazaarvoice installed for reviews (syndicates across bodi.com, Amazon, Sprouts, and GNC if retail expands), TrueMed installed for HSA/FSA.
AND Gather design imported. Module hierarchy from the wireframe rendered in Replo. Stat tile, outcomes, comparison, ingredient panel, FAQ, all built from native Replo components.
Week 2
Creative.
Photography, copy, motion, UGC drop in.
Real BODi imagery in. Pack photography, lifestyle, ingredient stories from the existing shop.bodi.com asset library. Mockup is already pulling these.
Copy passes legal. Approved hooks from the Reference Guide. All claims with disclaimers. No competitor names.
UGC + hero motion. 4-to-6 second hero loop. TikTok grid pulled from existing assets.
Week 3
Ship + template.
Test, promote, scale.
Test on hidden duplicate. Run the new template against a duplicate Shakeology product. A/B against the current PDP via Intelligems or Shopify native.
Promote to live. Assign Shakeology to the new template in Shopify admin. Monitor for 48 hours.
Template the rest. Same module set applied to BEACHBAR, Ladder, Energize, Recover. Two-week roll forward once the system exists.
