BODi Nutrition · Netflix CTV Awareness Spot

The locked script, frame by frame. 30 seconds, eight beats, one woman, one day. Frames generated and laid against the locked script, time stamps, VO, and end card. Some shots will refine, this is the V3 review version.

Anchored In

Proactive Wellness. BODi has whatever you need.

Style Reference mood, light, character intimacy · grounding the visual language

Reference notes

Intimate, warm, naturalistic.

Single-source warm light, lived-in interiors, natural skin, no heavy makeup, no commercial gloss. Mid-life film domestic intimacy (Marriage Story / Mothers grade), modern but not stylized.

Faces in soft directional light. Hands and product moments held longer than usual for the category. Real homes, real morning grain.

Character · Locked brunette, mid-40s · client pick 5/27

Selected · Alternative (brunette)

imagery beautiful, client-approved

Dark brown wavy hair, warm brown eyes, olive complexion. House look: cream linen sweater + linen trousers. Work look: BODi blue button-up + brown belt + navy wide-leg trousers.

VO · Two Cuts in Production A: BODi's recommended script verbatim · B: AND Gather alt with copy tweaks

Cut A · BODi recommended

Verbatim

0:00 "There's the morning you." Belle Vitale

0:05 "The parent you." Shakeology

0:09 "The work you." Energize

0:13 "The workout you." Hydrate

0:18 "Each one needs something different."

0:22 "That's why BODi has supplements to support every version of you."

0:27 "Take control of your health at bodi.com."

Profile: ~14s VO total. Slower-paced, more spoken brand-and-CTA real estate at the back end. Closer to a DR read.

Cut B · AND Gather alt

"You" thread tightened

0:00 "There's the morning you." Belle Vitale

0:05 "The parent you." Shakeology

0:09 "The work you." Energize

0:13 "The workout you." Hydrate

0:18 "Each one for a different you."

0:22 "BODi has something for every you."

0:27 "Take control of your health at bodi.com."

Profile: ~11s VO total. "You" thread runs through every line. Bridge becomes "for a different you" (keeps the rhythm) and brand line becomes "BODi has something for every you" (drops "that's why" + "supplements to support" + "version of"). Closer is BODi's verbatim. Yellow highlights = the two copy tweaks.

Production plan: Cut both. Same picture edit, two VO reads, same end card. We'll see which one lands harder in market and at internal review. Cut A respects BODi's exact recommended copy. Cut B is the same structure with two tighter bridge lines that keep the "you" rhythm unbroken.

On screen vs. spoken. All VO above is spoken by the VO talent, never appears as text. The only on-screen typography is the end card lockup (Take Control of Your Health. Your Life. Your BODi.), the URL, and any per-scene SKU labels the team chooses to add.

Scene 01

Bedroom · Waking up

6:14 AM 0:00 – 0:04

A · close on her sleeping

B · sits up, kid in doorway

Visual

Half-light. She's just waking up, hair on the pillow, eyes opening. A small silhouette appears in the doorway, a young kid, half-asleep. She smiles, swings her legs out of bed.

Audio · VO

"There's the morning version of you." SFX: Quiet ambient morning sound. A single piano note begins. On screen (lower third): 6:14 AM

Scene 02

Bathroom · Belle Vitale

7:02 AM 0:04 – 0:08

A · bathroom shelf, reaching

B · hand on Belle Vitale jar

Visual

Open wooden bathroom shelf, warm morning light. Belle Vitale sits on the shelf next to her morning essentials (towels, lotion, reed diffuser). She reaches for the jar, lifts it, takes the capsules with water. Pre-breakfast per label.

Audio · VO

[No VO. Music carries. Let the morning ritual breathe.] SFX: Music builds gently. On screen: BELLE VITALE · 7:02 AM

Scene 03

Kitchen · Shakeology

8:11 AM 0:08 – 0:13

A · kitchen wide, opening Shakeology bag

B · scoop close-upFrame in progress.Per client note: viewer needs to see it's a powder scoop, not a pre-made shake.

C · first sip

Visual

Kitchen wide, golden morning light. She opens the Shakeology bag at the counter, blender ready next to her. Blends, pours into a glass. Cut to a tight side profile, mid-conversation on the phone (faint work-call audio under), takes the first long sip.

Audio · VO

"Then the work version. The mom version." SFX: Phone audio low under the music, kid backpack drop off-frame. On screen: SHAKEOLOGY · 8:11 AM

Scene 04

Out the door · Driveway

(no timestamp) 0:13 – 0:17

A · walking out, through window

B · in car, mid-call

Visual

Cut to her walking out the front door, seen through a window. Morning sun on the driveway. Cut to her behind the wheel, hands on the wheel, mid-call, calm focus as she pulls out.

Audio · VO

"All of them need the same thing." SFX: Music continues to lift.

Scene 05

Office · Energize + End of work

2:47 PM 0:17 – 0:25

tearing (beat 3)

focused work

end of work

Energize sequence reorder (client note 5/27). Locked final beat order: 1) packet lying on desk → 2) hand grabs packet → 3) tearing → 4) pouring into glass → 5) mixing / stirring → 6) first sip. Frames 1, 2, 4, 5, 6 in progress, the boards above currently show beat 3 (tearing) + focused work + end of work. To be re-laid against the locked sequence on next pass.

Visual

Her desk, papers, a laptop, the soft hum of a real workday. She tears open an Energize stick, pours it into a glass of cold water, swirls. Takes a sip without breaking focus. (Mix method to align with BODi product team.) Then: she's packing up, office lights dim around her as colleagues head out, closes laptop, takes a breath.

Audio · VO

"Energy. Balance. The ability to show up." SFX: Music climbs, then holds steady through end of work. On screen: ENERGIZE · 2:47 PM

Scene 06

Home · Family arrival (Ending B, locked)

7:23 PM 0:25 – 0:28

A · hand on door

B · walks in

C · family at table

D · held smile

Visual

She walks up to her own front door. The lights are warm through the window. She opens the door. Inside, her partner is setting a plate down on the table. One kid looks up from a drawing, sees her, smiles. She smiles back. Brief, real, held.

Audio · VO

"BODi has whatever you need." SFX: Music resolves into one warm chord. No VO over the family moment itself, let it breathe. On screen: 7:23 PM

0:28 – 0:30

"Take control of your health. Your life. Your BODi." Music tail. Silence on the brand mark. Hold 2 seconds.

Production Note all-AI build · two characteristics to flag

Character continuity. The same woman appears across seven scenes. AI hasn't fully solved cross-scene face continuity, expect some scene-to-scene variation. Constrained with a tight base reference (see Character Sheet) and color-graded for cohesion.

Multi-character moments. The kid in the doorway (Scene 1), the family at the door (Scene 6). Handled with silhouette, off-frame, and hands-only framing. Family present without being seen in full.